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Disruption Amid Crackdown: Inside Nigeria’s Dynamic Sports Betting Industry
Meet CEOs/MDs of companies behind Nigeria’s $2 billion Sports wagering market.
sports betting has evolved substantially in Nigeria from conventional types like pool staking and Baba Ijebu to a growing sports betting wagering market. Historically tied to European football leagues, pool staking was a typical sight at motor parks and kiosks, sports betting where lovers would bet as little as N50-N200 on matches.
Gradually, with increased internet access came virtual sports betting, which parallels worldwide trends. The sports betting wagering market is valued at $89.91 billion in 2023 and is forecasted to nearly double to $182.02 billion by 2030.
In spite of financial obstacles such as inflation, Nigeria’s sports betting sector has actually flourished, bring in millions, especially among the vibrant demographic dealing with high unemployment rates.
Reports suggest that approximately 60 million Nigerians aged 18-40 actively engage in sports betting wagering, driving an industry that creates a projected annual revenue of N730 billion. The federal government has not gone undetected by this development, which is thinking about regulatory procedures like excise duties and VAT boosts to manage the sector.
The National Lottery Act of 2005 established regulative bodies like the National Lottery Regulatory Commission to make sure reasonable operations in spite of obstacles in enforcement. Issues such as inadequate age verification and marketing guideline breaches reveal industry regulatory gaps.
In spite of these challenges, sports betting companies continue to grow through efficient company models and aggressive marketing strategies, leveraging the creator influencer industry.
These efforts have actually contributed to Nigeria’s robust $2 billion gaming sector, sports betting with CEOs playing important functions in expanding audience reach and driving industry growth. Here are the CEOs of leading sports betting business who have significantly added to Nigeria’s $2 billion sports betting empire through their comprehensive audience reach.
Constable Olaniyan — CEO Surebet247
Constable Olaniyan is the CEO of Surebet247, a sports betting book company he co-founded with Badmos Olasupo in 2011. His diverse profession covers different functions in the video gaming and show business, consisting of operating at one of the United Kingdom’s biggest gaming centres, The Palace Bingo Club, where he acted as the Lead Engineer in a Bingo and Bowling Club.
Olaniyan holds a BSc in Geography from the University of Ilorin and sports betting a Master’s in Geographical Information Systems from the University of Glamorgan, Wales. Surebet247, founded in August 2011, sports betting has become a leading e-commerce organization in the wagering and gaming sector, running through online, mobile, and retail channels. The business was integrated in Nigeria on November 7, 2006, and has given that expanded its presence, accomplishing over 5,000 downloads on the Google Play Store.
Sam Sadi — CEO Livescorebet
Sam Sadi has over 25 years of experience in wagering brands and sports betting media. In 2019, he became the CEO of LiveScore Group, a completely incorporated ecosystem that combines relevant sports betting content, sports betting engaging functions, and a world-class sportsbook.
Considering that taking the helm just before the pandemic, Sam has actually driven significant development for LiveScore Group. The business’s staff member headcount has actually increased by 29%, and annual earnings has surged from roughly ₤ 10 million to over ₤ 80 million.
Sam’s leadership and strategic vision have actually propelled LiveScore Group’s success and assisted form the market’s direction. LiveScoreBet has actually achieved significant user engagement, with over 100,000 downloads on the Google Play Store.
Anthony Werkman — CEO of Betway Group
Anthony Werkman was designated CEO of Betway in November 2017, having actually formerly functioned as the business’s Marketing and Operations Director since 2015. He signed up with Betway in 2013 and has remained in the online video gaming industry given that 2000, holding various successful functions, including General Manager of a data analytics group and sports betting Director of a digital marketing agency.
Under Werkman’s management, Betway has actually continued to grow its market presence and enhance its offerings. The company’s app has actually garnered significant user engagement, with over 100,000 downloads on the Google Play Store.
Damilare Alabi, Co-Founder, Managing Director NairaBET
Damilare Alabi has actually identified herself as a senior executive with a performance history of changing start-ups into institutionalized companies. Her expertise spans the video gaming, realty, and sports betting credit lending industries, where he has actually established himself as a tactical and functional leader.
Damilare has been instrumental in NairaBET’s success for over 14 years. Given that June 2019, she has actually served as Managing Director and has managed the company’s development and operations in Lagos, Nigeria.
Before this, she was the Chief Operating Officer from 2010 to June 2019, essential in the company’s functional strategies and market expansion.
She established DearDammy Women’s Initiative (DDWIN), a non-profit organization empowering women-owned businesses. DDWIN supplies frHer academic background consists of a Bachelor’s degree in Geology/Earth Science from the University of Ibadan, sports betting completed in 2005.
Akin Alabi, the creator of NairaBET.com, Nigeria’s pioneering sports betting bookmaking company, developed the business in 2009. While NairaBET was not the very first sports betting platform in Nigeria, it was the first to release a totally practical website, setting a criteria in the industry.
Femi Babalola- General Manager of 1Xbet Nigeria Limited
Femi Babalola is the Managing Director sports betting of 1XBET Nigeria Limited, sports betting a franchise of the global sports betting business based in Cyprus. 1XBET, founded in 2007 by the late Sergey Karshkov, has actually developed itself as one of the biggest bookmakers in Europe and the world. The business operates in more than 50 nations, consisting of Nigeria, where it is totally certified.
Under Babalola’s management, sports betting 1XBET Nigeria has expanded its footprint in the competitive Nigerian sports betting wagering market, using a wide variety of wagering alternatives and an user-friendly platform. The 1XBET app has over 500,000 downloads on the Play Store.
Gossy Ukanwoke — CEO of Betking Nigeria
Gossy Ukanwoke is the CEO of BetKing, Managing Director of KingMakers, and Chairman of Vend Capital. In addition to leading these endeavors, Ukanwoke has teamed up with African socio-economic institutions and governments to develop developmental policies targeted at empowering young people. In 2015, Ernst & & Young honoured him as the Winner of the Accelerating Category— World Entrepreneur of the Year.
BetKing, sports betting founded and introduced in Nigeria on February 22, 2018, by Byron Petzer and Adekunle Adeniji, operates under the trademark name of Lake Ventures Ltd. This pan-African sports betting wagering and sports betting home entertainment company has actually rapidly grown its presence in Nigeria, with outlets in significant cities and over 500,000 downloads on the Google Play Store.
In 2020, BetKing participated in a collaboration with the Lagos Employment Trust Fund, developing over 100,000 jobs, the number of which is increasing every year. In the exact same year, sports betting MultiChoice broadcaster purchased a 20% stake in BetKing, which was increased to 49% in 2021.
Denise Coates — CEO Bet 365
Denise Coates is a British billionaire businesswoman, the founder, bulk shareholder, and joint Chief Executive of Bet365, an online gaming business she established in 2000. Bet365.com was released in 2001 as an online wagering site and has given that grown into one of the world’s biggest online gaming companies.
By 2016, Bet365 produced $2 billion in earnings and sports betting assisted in $45 billion in annual bets. The business likewise holds a majority stake in Stoke City Football Club. Bet365 has actually amassed substantial user engagement, with over 1 million downloads on the Google Play Store.
Ayo Ojuroye — CEO/Cofounder Bet9ja
Ayo Ojuroye is the CEO and co-founder of Bet9ja, a leading sports betting company in Nigeria, developed together with businessman Kunle Soname, who also owns Portuguese club CD Feirense and Nigerian club Remo Stars.
Ojuroye is also the Chairman of Mango Asset Management, an independent Nigerian asset management business that creates financial investment returns and uses special investment insights and options to both individual and sports betting institutional clients.
Founded in 2012 under KC Gaming Networks, Bet9ja has actually quickly grown in popularity, with over 1 million downloads on the Google Play Store. Under Ojuroye’s management, Bet9ja has actually ended up being a considerable player in the Nigerian sports betting market.
Fikayo Ogunfuye — Country Director 22bet
Fikayo Ogunfuye is an experienced specialist in the sports betting wagering industry. He has been serving as the Country Director for 22BET in Nigeria since June 2021. In this function, he has actually contributed to the company’s development through collaborations, organization strategy, and brand-new organization advancement.
Fikayo’s experience includes functions such as Chief Operations Officer (West Africa) at 22BET, where he handled product advancement and client experience, sports betting and sports betting Country Manager at 22BET, concentrating on marketing strategy and spending plan management. Before 22BET, he led marketing efforts at LuckyBet.NG and held numerous digital marketing roles at Laclic Services and Betty Bingo.
His career started at Jumia Group, where he operated in SEO, CRM, and content management. Fikayo likewise functioned as a Human Resource Officer at SIFAX Group.
He holds a Bachelor of Technology (B.Tech.) in Management and Accounting from Ladoke Akintola University of Technology and a Master of Science (MS) in Business Administration, Management, and Operations from ESTG University in Cotonou, Benin Republic.
22Bet is an online gambling platform that uses sports betting, casino video games, and live dealer games. It was released in 2017 and sports betting is owned and run by Marikit Holdings Ltd, a business signed up in Cyprus and a subsidiary of Orakum N.V.. They are also the owners of Betwinner and sports betting a chain of gambling establishments worldwide.
Sudeep Ramnani— CEO Sportybet Group
Sudeep Ramnani is the Founder and CEO of SportyBet, a company he established in 2013.
SportyBet is a worldwide sports betting and real-money video gaming operator known for delivering an omni-channel home entertainment experience in managed emerging markets. Under Ramnani’s management, SportyBet has become a considerable player in the market, with over 1 million downloads on the Google Play Store.
In addition to his role at SportyBet, Sudeep is an active financier in fintech and mobile payments and a strong advocate for the growing African web community. His investments reflect his commitment to cultivating innovation and development within the region.
On April 30, 2024, Sudeep Ramnani invested in Chowdeck, taking part in a seed round valued at $2.5 million.
The company is set to interrupt the sports wagering market.
Sunbet Sporting International Limited has said it is focused on revolutionising how millions of Africans engage with sports betting. In an industry worth over $1.5 billion yearly, with double-digit development projection in the coming years, according to reports from the African Sports Betting Association and PwC, the company intends to leverage advanced technology and a commitment to responsible gaming to change the sector.
Backed by the monetary power of four popular African billionaires, Sunbet, which will introduce in the first quarter of 2025, aims to be the continent’s biggest and most ingenious sports betting wagering platform.
At a press rundown, the company’s representative, Akin Babatunde, sports betting stated that the rise in Internet penetration, mobile use, and the continent’s deep enthusiasm for sports betting, particularly football, has set the stage for Sunbet’s enthusiastic entry. He added that the firm’s robust financial backing and sports betting expert group will allow it to scale and dominate the market quickly.
Islamic authorities raid wagering stores in northern Nigeria
Islamic authorities in Nigeria’s northern city of Kano have actually started closing down sports betting wagering shops, which they state are operating unlawfully.
«As you understand, wagering is forbidden in Islam,» Mujahid Aminudeen, deputy chief of the Sharia police, referred to as the Hisbah, informed the BBC.
Grievances from community leaders and parents prompted the crackdown, fretted about the growing number of gambling addicts, he said.
On the very first day of raids, 30 stores were closed in one suburb alone, and their owners were sent out home with a warning, the Sharia officer said.
But Mr Aminudeen warned that now that the public knew that the Hisbah was clamping down on gambling, those flouting the guidelines would be detained.
Kano city is the capital of Kano state, which has a majority Muslim population and operates the Islamic legal system — Sharia — together with secular law.
Bookmakers and bars tend to be permitted to operate in Kano’s Christian areas, though they too can face action if the Hisbah believes Muslims are frequenting them.
Nevertheless, the current crackdown is concentrated on Muslim areas of Kano, a sprawling city and the financial center of northern Nigeria.
Sports betting shops can be found all over the city. Many have tv screens, and customers watch the result of international football matches or sports betting horse races on which they have staked money.
Mr Aminudeen stated such bookmakers had had the ability to run under the radar as they had opened under false pretences.
«They do not have licences to run as they were allowed to run video games centres, which they later transformed to wagering shops,» he said.
The sports betting industry has actually broadened considerably across West Africa recently. The area is approximately divided between a mainly Muslim north and a predominantly Christian south.
Many individuals go to bookies to delight in the friendship of other gamblers, though mobile apps are likewise popular for sports betting on the result of events and teams.
Nigeria’s crippling economic crisis has also indicated individuals are willing to risk a small amount in the hope of winning big.
However this had resulted in widespread addiction, and parents were even complaining that children were dropping out of school to gamble, Mr Aminudeen said.
«These economic problems we are dealing with in Nigeria is God informing us to change our ways by stopping sins,» he stated.
The raids on Tuesday concentrated on Munjibir, thought about a resort area in the northeast of the city— visitors flock there at weekends.
«I am recommending those running those wagering shops to either shut down or we’ll jail them and take them to [a Sharia] court,» Mr Aminudeen stated.
It is uncertain what punishment they would face — typically, such violations carry a fine.
Sharia was presented in Kano in 2000 — as it was in 11 other states — and prostitution, gaming and the consumption of alcohol were prohibited.
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<b>Disruption Amid Crackdown: Inside Nigeria's Dynamic Sports Betting Industry</b>
Meet CEOs/MDs of companies behind Nigeria's $2 billion Sports wagering market.
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Constable Olaniyan - CEO Surebet247
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Sam Sadi - CEO Livescorebet
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Anthony Werkman - CEO of Betway Group
Anthony Werkman was designated CEO of Betway in November 2017, having actually formerly functioned as the business's Marketing and Operations Director since 2015. He signed up with Betway in 2013 and has remained in the online video gaming <a href="http://shiningon.top/ariannebrewton">industry</a> given that 2000, holding various successful functions, <a href="https://git.freesoftwareservers.com/lieselottemiet">including</a> General Manager of a data analytics group and <a href="https://cameradb.review/wiki/User:VGJChristiane">sports betting</a> Director of a digital marketing agency.
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Damilare Alabi, Co-Founder, Managing Director NairaBET
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Before this, she was the Chief Operating Officer from 2010 to June 2019, essential in the company's functional strategies and market expansion.
She established DearDammy Women's Initiative (DDWIN), a non-profit organization <a href="https://dietaryprobiotics.com/user/profile/27219">empowering</a> women-owned businesses. DDWIN supplies frHer academic background consists of a Bachelor's degree in Geology/Earth Science from the University of Ibadan, <a href="https://projectblueberryserver.com/index.php/User:MeiBinkley644">sports betting</a> completed in 2005.
Akin Alabi, the creator of <a href="https://www.2dudesandalaptop.com/@bryantgatenby6?page=about">NairaBET</a>.com, Nigeria's pioneering <a href="https://subamtv.com/@maricruzblamey?page=about">sports betting</a> bookmaking company, developed the business in 2009. While NairaBET was not the very first <a href="https://git.gilesmunn.com/kiraeager02821">sports betting</a> platform in Nigeria, it was the first to release a totally practical website, setting a criteria in the industry.
Femi Babalola- General Manager of 1Xbet Nigeria Limited
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Gossy Ukanwoke - CEO of Betking Nigeria
Gossy Ukanwoke is the CEO of BetKing, <a href="https://www.wotape.com/@homershaver833?page=about">Managing Director</a> of KingMakers, and Chairman of Vend Capital. In addition to leading these endeavors, Ukanwoke has teamed up with African socio-economic institutions and governments to develop developmental policies targeted at <a href="https://gitea.masenam.com/petralanglais">empowering</a> young people. In 2015, Ernst & & Young honoured him as the Winner of the <a href="https://onthewaytohell.com/@earlenegerald4">Accelerating Category--</a> World Entrepreneur of the Year.
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Denise Coates - CEO Bet 365
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Ayo Ojuroye - CEO/Cofounder Bet9ja
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Fikayo Ogunfuye - Country Director 22bet
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His career started at Jumia Group, where he <a href="https://gitlab.ujaen.es/frankfanning42">operated</a> in SEO, CRM, and content management. Fikayo likewise functioned as a Human Resource Officer at SIFAX Group.
He holds a Bachelor of Technology (B.Tech.) in Management and Accounting from Ladoke Akintola University of Technology and a Master of <a href="https://rollatorwieltje.dyndns.org3000/cathryntishler">Science</a> (MS) in Business Administration, Management, and Operations from ESTG University in Cotonou, Benin Republic.
22Bet is an online gambling platform that uses <a href="https://v2.manhwarecaps.com/@yvettemcgrew1?page=about">sports betting</a>, casino video games, and live dealer games. It was <a href="https://git.sasserisop.com/odetteknetes44">released</a> in 2017 and <a href="https://www.yewiki.org/User:RenatoGwendolen">sports betting</a> is owned and run by Marikit Holdings Ltd, a business signed up in Cyprus and a subsidiary of Orakum N.V.. They are also the owners of Betwinner and <a href="http://princevideovault.com/index.php?title=Benutzer:KeriBarrow28">sports betting</a> a chain of gambling establishments worldwide.
Sudeep Ramnani-- CEO Sportybet Group
Sudeep Ramnani is the Founder and CEO of SportyBet, a company he established in 2013.
SportyBet is a worldwide <a href="https://ipmanage.sumedangkab.go.id/robinbinnie559">sports betting</a> and real-money video gaming operator known for delivering an omni-channel home <a href="https://gitea.viewdeco.cn/joshuasteffano">entertainment experience</a> in managed emerging markets. Under Ramnani's management, <a href="https://gitlab.amepos.in/nabbrenna2269">SportyBet</a> has become a considerable player in the market, with over 1 million downloads on the Google Play Store.
In addition to his role at SportyBet, Sudeep is an active financier in fintech and mobile payments and a strong advocate for the growing African web community. His investments reflect his commitment to cultivating innovation and development within the region.
On April 30, 2024, Sudeep Ramnani <a href="http://wiki-tb-service.com/index.php?title=Benutzer:LavonMakowski60">invested</a> in Chowdeck, taking part in a seed round valued at $2.5 million.
The company is set to interrupt the sports wagering market.
Sunbet Sporting International Limited has said it is focused on revolutionising how millions of Africans engage with <a href="https://cs.xuxingdianzikeji.com/home.php?mod=space&uid=2811800&do=profile&from=space">sports betting</a>. In an industry worth over $1.5 billion yearly, with <a href="https://www.usbstaffing.com/companies/spribe/">double-digit development</a> projection in the coming years, according to reports from the African <a href="https://gwiremusic.com/mitzi36a88798">Sports Betting</a> Association and PwC, the company intends to leverage <a href="http://kanshu888.com/home.php?mod=space&uid=5172&do=profile&from=space">advanced technology</a> and a commitment to responsible gaming to change the sector.
Backed by the monetary power of four <a href="https://daima.goodtool.fun/lindsayballing">popular</a> African billionaires, Sunbet, which will introduce in the first quarter of 2025, aims to be the continent's biggest and most <a href="https://werra-a68-new.j-remmer.de/profile.php?mode=viewprofile&u=5280">ingenious</a> <a href="https://freenlp-nlpcoach.in/forums/users/martishedden7/edit/?updated=true/users/martishedden7/">sports betting</a> wagering platform.
At a press rundown, the <a href="https://www.von-mecklenbeck.de/9-gruende-warum-deine-schuhe-billig-aussehen/">company's</a> representative, Akin Babatunde, <a href="https://mmatycoon.info/index.php/User:CelesteDinkins3">sports betting</a> stated that the rise in Internet penetration, mobile use, and the <a href="https://memorial-genweb.org/wiki/index.php?title=Utilisateur:JadaFerrer757">continent's deep</a> enthusiasm for <a href="https://git.softuniq.eu/chasitycoveny3">sports betting</a>, particularly football, has set the stage for Sunbet's enthusiastic entry. He added that the firm's robust financial backing and <a href="https://wiki.vifm.info/index.php/User:HowardIsabelle0">sports betting</a> expert group will allow it to scale and dominate the market quickly.
Islamic authorities raid wagering stores in northern Nigeria
Islamic authorities in Nigeria's northern city of Kano have actually started closing down <a href="https://cs.xuxingdianzikeji.com/home.php?mod=space&uid=2809298&do=profile&from=space">sports betting</a> <a href="https://gitlab.reemii.cn/bridgettelamon">wagering</a> shops, which they state are <a href="https://moqi.academy/vender-cursos-atraves-do-paypal/">operating unlawfully</a>.
"As you understand, wagering is forbidden in Islam," <a href="https://git.haowuan.top/belindagoossen">Mujahid</a> Aminudeen, deputy chief of the Sharia police, referred to as the Hisbah, informed the BBC.
Grievances from community leaders and parents prompted the crackdown, fretted about the <a href="https://tjoobloom.com/@shellacase4894?page=about">growing</a> number of <a href="https://gitea.ruwii.com/nxycaitlyn4682">gambling</a> addicts, he said.
On the very first day of raids, 30 stores were closed in one suburb alone, and their owners were sent out home with a warning, the Sharia officer said.
But Mr Aminudeen warned that now that the public knew that the Hisbah was clamping down on gambling, those flouting the guidelines would be detained.
Kano city is the capital of Kano state, which has a majority Muslim population and operates the Islamic legal system <a href="https://greatbear.site/hassiebratcher">- Sharia</a> - together with secular law.
Bookmakers and bars tend to be permitted to operate in Kano's Christian areas, though they too can face action if the Hisbah believes Muslims are frequenting them.
Nevertheless, the current crackdown is <a href="https://git.k-corporation.org/kala51q3910186">concentrated</a> on Muslim areas of Kano, a sprawling city and the financial center of <a href="https://git.haowumc.com/wadef521261240">northern Nigeria</a>.
<a href="https://viraltry.com/@nikiparks16904?page=about">Sports betting</a> shops can be found all over the city. Many have tv screens, and customers watch the result of international football matches or <a href="https://disgaeawiki.info/index.php/User:JillVitale4161">sports betting</a> horse races on which they have <a href="https://www.atmasangeet.com/numberswooldri">staked money</a>.
Mr Aminudeen stated such bookmakers had had the ability to run under the radar as they had opened under false pretences.
"They do not have licences to run as they were allowed to run video games centres, which they later transformed to wagering shops," he said.
The <a href="https://git.dsvision.net/nikole19382369">sports betting</a> industry has actually <a href="https://gogs.brigittebutt.de/selmabobadilla">broadened considerably</a> across West Africa recently. The area is approximately divided between a mainly Muslim north and a predominantly Christian south.
Many individuals go to bookies to delight in the friendship of other gamblers, though mobile apps are likewise popular for <a href="https://gitlab.zogop.com/moshemcilrath5">sports betting</a> on the result of events and teams.
Nigeria's crippling economic crisis has also indicated individuals are willing to risk a small amount in the hope of winning big.
However this had resulted in widespread addiction, and parents were even complaining that children were dropping out of school to gamble, Mr Aminudeen said.
"These economic problems we are dealing with in Nigeria is God informing us to change our ways by stopping sins," he stated.
The raids on Tuesday concentrated on Munjibir, thought about a resort area in the northeast of the city-- visitors flock there at weekends.
"I am recommending those running those wagering shops to either shut down or we'll jail them and take them to [a Sharia] court," Mr Aminudeen stated.
It is uncertain what punishment they would face - typically, such violations carry a fine.
Sharia was presented in Kano in 2000 - as it was in 11 other states - and prostitution, gaming and the consumption of alcohol were prohibited.
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